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Technology ArticleJaguar Luxury Vehicles Jaguar Cars Limited is a luxury car manufacturer based in Coventry, England, now operated as part of the Jaguar Land Rover business owned by Tata Motors. The company was founded as the Swallow Sidecar Company in Blackpool in 1922, changing to SS Cars Ltd in 1934 in Coventry, and finally becoming Jaguar Cars Ltd in 1945. Following several subsequent changes of ownership since the 1960s, the company is now owned by India's Tata Motors, who acquired it from Ford on 2 June 2008. Jaguar Cars holds Royal Warrants from HM Queen Elizabeth II and HRH Prince Charles. Founded as the Swallow Sidecar Company in 1922, by two motorcycle enthusiasts, William Lyons and William Walmsley, the SS Jaguar name first appeared on a 2.5 litre saloon in 1935. The Jaguar name was given to the entire company in 1945 when the SS was dropped due to lack of popularity from WWII. Jaguar made its name in the 1950s with a series of elegantly-styled sports cars and luxury saloons. The company bought the Daimler Motor Company (not to be confused with Daimler-Benz), in 1960 from Birmingham Small Arms Company (BSA). From the late 1960s, Daimler was used as a brand name for Jaguar's most luxurious saloons. Wikipedia Disclaimer Above information is from wikipedia and is freely distributed under the GNU license Also See: All Articles |